Medical tourism marketing (Korean Editio...

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Medical tourism marketing

Medical tourism is growing as a new high-value-added service industry in the 21st century. It is expected to develop into a new power industry for local growth as well as the national level, and develop into a differentiated tourism product that utilizes experience programs and events to realize and lead future tourism in the region. This book deals with medical tourism marketing theory based on basic theories such as tourism marketing, medical service concept, characteristics and tasks of medical tourism. It helps to apply the theory to the practice by dealing with the status of medical tourism in Korea as well as medical tourism marketing evaluation, accreditation system, wide medical marketing mix, medical tourism marketing mix management, strategies, problems and development plans.

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